This one tip will save you so much money Digital Marketing in Dubai

If you have a small business, or if you manage the marketing campaigns of several businesses there are undoubtedly some trends that you cannot fail to notice in Dubai.

Getting Clicks but no Love

So lets say your running a Facebook campaign for your business or page, you are boosting a post and you start seeing Facebook telling you your getting tons of clicks. But no leads are coming in, and the ones that do are very low quality…

WHY?

Well the answer is as simple as the demographic makeup of the Dubai Market, think about it, low paid labour from Asian countries form the overwhelming bulk of the labour pool. These are hard working people saving every penny to send back home.

Digital Marketing in Dubai
They are not interested in buying your stuff. But they use social media and the internet to communicate with their families and when they see a sponsored post they click on it. These clicks cost you money and make you no money.

So what do I do?

Well you need to think about the lifestyle of your target market.. How do they talk, surf and communicate online?

Difital Marketing in Dubai

Yes, see the picture above is just a little hint, check out your filtering options on Facebook and Google marketing platforms or click here to find a great digital marketing agency in dubai who can givenyou the answer

Video Content is Important

Video Content 

It reduces your cost of advertising? Did you know that using a good video for an advert on facebook instead of a photo can reduce your cost per click by up to 80%?

Video content strategy comes in many shapes and forms, check out this article for an idea on formulating YOUR content strategy effectively 

Check out this awesome example of video content

If you are really stuck then why not look at working with a content creation agency in dubai that can help you for affordable rates?

Digital Marketing in Dubai

Why is finding a digital marketing agency in dubai so hard?

Well firstly lets answer the question:

What is Digital Marketing?

A lot of people use the phrase “Digital Marketing” to describe a lot of things! The best way to think about the digital world when it comes to your business or marketing activities is to split it into these categories:

Social Media and Social Media Management

Paid per Click Advertising (PPC) which is digital marketing and happens on platforms like Google Adwords, Google Display, Facebook, Instagram, Twitter and Linkedin

Website Management (Blogs, Structure, Content Management etc)

Analytics and Reporting

E-Commerce and Landing Pages
Check out this awesome article which will give you an insight into the overview of each aspect in digital marketing 

The key to Digital Marketing in Dubai is finding good content. Content should be the driver of all your channels growth and performance